Looksmaxxing: The Growing Trend of Unrealistic Beauty Standards for Men and its Consequences

When discussing beauty standards, it is often regarding women and the influence of social media. However, a new trend called looksmaxxing is emerging, focusing on setting similar standards for men. This trend may seem ironic, but its impact is undeniable, especially following a tragic incident in Hyderabad.

The recent death of a 28-year-old businessman, Laxmi Narayana Vinjam, during a dental procedure at FMS International Dental Clinic has brought looksmaxxing into the spotlight. Vinjam underwent a procedure called 'smile designing' to enhance his smile for his upcoming wedding. Unfortunately, he lost consciousness during the procedure and passed away, leading to accusations of negligence against the clinic.

Looksmaxxing, popularized by male influencers on platforms like TikTok and Instagram, promotes unrealistic beauty standards for men. This trend focuses on achieving features like a chiselled jawline, high cheekbones, and plump lips to attract women, especially younger generations.

Looksmaxxing has evolved into two categories: Softmaxxing, which involves non-surgical changes through exercises like mewing, and Hardmaxxing, which encourages extreme measures like plastic surgery and steroid use.

This trend draws parallels to fictional characters like Patrick Bateman from 'American Psycho', known for meticulous grooming routines. Influencers like Kareem Shami and Michael Hoover have embraced looksmaxxing, showcasing dramatic transformations through various practices.

In India, the desire to alter one's appearance based on social media influence is growing. Cosmetic surgeons report an increase in young men seeking facial alterations to resemble celebrities or influencers they admire. However, concerns about safety and maturity prompt some professionals to decline these requests.

Social media's impact extends beyond looksmaxxing, influencing trends in hairstyles and overall body image. Experts warn that these trends can lead to body dysmorphia and risky behaviors, such as undergoing unnecessary procedures influenced by social media ideals.

It is crucial to recognize the dangers of blindly following trends like looksmaxxing and to prioritize self-acceptance over unrealistic beauty standards. The tragic incident in Hyderabad serves as a stark reminder of the potential consequences of pursuing an unattainable standard of beauty.