Aryan Khan's Luxury Brand D'YAVOL X Sparks Controversy with High Prices and Celebrity Models

Aryan Khan's luxury apparel brand, D'YAVOL X, has been making waves since its introduction in 2023. The brand has gained recognition not just for its trendy designs but also for its high price points. With the recent launch of a new collection featuring Shah Rukh Khan and Suhana Khan as models, the brand has once again sparked discussions on social media about its "outrageously high" prices.

In a recent Instagram post by the brand, Shah Rukh Khan is seen wearing a black printed T-shirt, while Suhana Khan is donning a denim jacket from the latest D'YAVOL X collection. While many admired the stylish outfits, some social media users were shocked by the price tags attached to them. One Instagram user took to the comments section to list the prices of various items in the collection, ranging from ₹15,000 to a whopping ₹1,00,000 for the Signature X denim jacket.

The prices mentioned included ₹15,000 for the duck-taped white color item for girls, ₹16,000 for the Nocturnal black color item for girls, ₹21,000 for the Mickey drip white color item for boys and girls, ₹21,500 for the Blackout black color item for boys and girls, ₹35,000 for the Knight Walker black color item for boys, ₹35,000 for the Deep Pockets black color item for girls, ₹40,000 for the X RAY white color item for boys and girls, ₹41,000 for the Killing Smokers black color item for boys and girls, and ₹1,00,000 for the Signature X denim jacket in denim color for boys and girls. The high prices led some users to express their inability to afford the clothing, with one lamenting, "Very expensive! I cannot afford it..

." Another user humorously suggested taking out bank loans or selling houses to buy the clothes. Some even joked that without Shah Rukh Khan's association, the clothes would sell for under ₹1000.

Despite the criticisms, there were supporters of the brand's pricing as well. One fan mentioned being willing to pay extra for clothes linked to Shah Rukh Khan, stating, "Shah Rukh Khan has entertained us for years. We will pay extra money to buy these clothes.

" Another netizen expressed eagerness to purchase items from the collection, praising SRK and his daughter for their style. This is not the first time D'YAVOL X has faced backlash over its pricing. Last year, in response to similar concerns raised by fans, Shah Rukh Khan acknowledged the issue and vowed to address it.

In one instance, a fan had pleaded for more affordable options, prompting Shah Rukh to respond, "Let me do something!" Despite the controversies surrounding the prices, D'YAVOL X continues to attract attention for its chic designs and celebrity connections. The brand's collaboration with Shah Rukh and Suhana Khan has further elevated its status in the fashion world, solidifying its place as a luxury brand with a loyal fan base.